Monday, November 9, 2009

Core Concepts In Store Now!

We are proud to add Core Concepts to the mix at Market Street Athlete. Core Concepts is built around layering principles for an active, outdoor lifestyle, using high quality fabrics while paying lots of attention to details in the fabrication, such as flat seams, thumb holes, hidden pockets, and fleece lined cuffs.

With all of this performance, Core Concepts didn't neglect style in their approach to function. They clearly have targeted our active urban lifestyle and know we go from Market to trail and maybe to the pub on the way home, and want our apparel to be able handle the transition with ease. Take at look at pictures after the jump, or better yet, come on in and try them on for yourself.

"Zig or zag -- it's your choice. Our new Axis
baselayer is the perfect first layer to provide all
day comfort with a style that can handle
wherever life takes you."

"Our new Plush Pullover combines unique styling
with an ultra-soft, high loft inner fleece to keep
things toasty when the mercury drops."

"The Cadence Hoodie has you covered for
whatever is next on the agenda -- whether
that's a double-black or double-tall."

"Let us introduce our Switchback Series. This
jacket offers everything you need for complete,
lightweight weather protection and packs up tight
for on-the-move versatility. At home in
springtime downpours, early season snow storms
and trips to the weekend farmer's market, we've
got your back... literally."

...and stowed away in its convenient and
functional satchel.

"Fashion and function unite to offer this
all-season, performance jacket featuring a stylish
waist-tie."

"The Spellbound Soft Shell has enough guts to get
the job done and enough glam to look good doing
it."

"The perfect 3-season long sleeve baselayer, our
Spin Cycle Crew will ward off the chill on a fall
trail run and keep you dry while earning your
turns in the dead of winter."

"The perfect three-season long sleeve baselayer,
the Old Faithful adds a zip neck and great print
details to our multi-climate, multi-sport baselayer
collection."

"The Cowboy Pow offers everything you need to
cross seasons and climates -- bringing lightweight
insulation, breathability and versatility. Our best
selling classic has been updated with new full size
hand pockets and reconfigured venting for even
better performance."

"Style and function collide to create this technical
gem. The sleek, trim cut and plaid inner lining
ensure you're always looking good."

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